His name is George. His origin has no borders. He is a BRACOPE descendant. Something Brazilian, Colombian and Peruvian runs through his DNA. At an early age, 10 years old, he connected with the first actions of tourist guidance. Joel, a character from the region, was known as TATU because of his small stature, of Miraña indigenous descent, a polyglot with a good knowledge of different languages, such as English, Portuguese, French, Spanish as well as native languages, he was his initial mentor and boss in what would be his life Project. At the age of 19, he began a formal job at the Hotel Anaconda in Leticia, Amazonas. Time when family, friends and foreign tourists chose to call him George. To later leverage as a trading name, George of the Jungle. Being born in a region dressed in a multicoloured jungle, magical as its sunrises and immense as his river, would make him a friendly man, good man, with the environment and the ecosystems of the Amazon Nature.  The universe of jungle and river was the school where he learned about aboriginal culture, flora, fauna, ancestral medicine, trails, roads, and customs... Prodigies of life that today define him as an expeditious guide, agent and entrepreneur specializing in everything which means Tourism in the Amazon.